Remember the Extra Ultimate? That "fruit-fruit" package that was created for Windows Vista Ultimate system users, promising many features and such? Yeah, after the big fiasco his on Windows Vista, the Microsoft decided to discontinue the idea, stating that the Ultimate version of Windows 7 will not come with them.

"Our new Windows planning and construction approach does not have the ability to continue delivering additional features outside the regular release cycle. While our development team is focused on building the next version, our engineering team is focused on updating existing resources. As a result, we have no intention of creating Extra Ultimate. "
== sync, corrected by elderman == @elder_man

Furthermore, Windows 7 Ultimate will not be sold directly to consumers. His distribution strategy will be different, only during promotional periods, thus forcing users to pay for the Home Premium or Professional version.

Source: Winhelp