Google announced on Tuesday the launch of its own tool for advertising agencies and media planners, who may have access to targeted information about websites frequented by their target audience.
The feature, which has earned the name Google Ad Planner, will provide statistics and demographics of those who browse through certain pages and their searches. It will reinforce the company's presence in the coveted internet advertising market.
With the tool, advertising agencies and ad distributors receive data about sites that can be interesting for your products, from filling in fields about your target audience and the profile of the merchandise or service.
The idea of Google is that with the information obtained through the tool — which will be free — media agencies and planners automatically transfer data to a company advertising system, such as DoubleClick, to broadcast their ads.
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